The role out of a graphic tool kit to theme around automatisation systems on the underground.
My role
Concept developer, and graphic designer.
Tools
Illustrator, Indesign, photoshop.
The problem
The brief started very differently from how it ended, initially, the problem was to inform staff about incoming elements of automation on the underground and ensure them it didn't affect their careers. It was just something to aid their work and no jobs would be lost, with the client wanting this in the form of a short animation.
The Solution
The brief and the solution ended up evolving a lot over time. After storyboarding a video, the concept was loved and well-received but the situation changed in terms of a video requirement. In the end, the concept got packaged up into icons and graphic illustrations so the client would be able to use it in-house for various campaigns and infographics.
Thanks for reading
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